Campaigning training

Yesterday, the London team went for a very useful campaigning session with Livity, a socially responsible youth communications agency in Brixton. The aim was to discuss ways of  developing Digital Documenters as a brand.  Naturally, we focused on our target market and brand values, which are important factors in the build up of any brand or product. We also discussed different types of audiences and how we can make content to generate interest and communicate key messages.

We then moved onto something that us young people know a lot about- social media. Yes, we explored the likes and dislikes of Facebook and Twitter, and the usefulness of YouTube and Vimeo. After many debates and discussions over why we prefered some sites over others, and why the days of MySpace have long gone, we looked out how we were going to get our films out to the general public.

It was a great day and we took lots of notes. Now we have to put it all into practice!

Many thanks to Elle Moss, founder of Drew Creative Branding Ltd, Joshua Connell, Mira Jessani and Ben Maxwell who all work at Livity, and Ben Anderson, coordinator of Staying Alive project, Ignite.