Campaigning training

Yesterday, the London team went for a very useful campaigning session with Livity, a socially responsible youth communications agency in Brixton. The aim was to discuss ways of  developing Digital Documenters as a brand.  Naturally, we focused on our target market and brand values, which are important factors in the build up of any brand or product. We also discussed different types of audiences and how we can make content to generate interest and communicate key messages.

We then moved onto something that us young people know a lot about- social media. Yes, we explored the likes and dislikes of Facebook and Twitter, and the usefulness of YouTube and Vimeo. After many debates and discussions over why we prefered some sites over others, and why the days of MySpace have long gone, we looked out how we were going to get our films out to the general public.

It was a great day and we took lots of notes. Now we have to put it all into practice!

Many thanks to Elle Moss, founder of Drew Creative Branding Ltd, Joshua Connell, Mira Jessani and Ben Maxwell who all work at Livity, and Ben Anderson, coordinator of Staying Alive project, Ignite.

Want more?

We’ve been busy setting up some more pages just for you. On the want more? page you will find hints and tips about journalistic and media related skills from some of our Digital Documenters and industry professionals too!

And look out for the work experience section coming soon!

Vox pops- voice of the people

Image via Wikipedia

Now into our third weekly team meetings, the London team are getting organised with the various mygames (powered by v) projects and are rearing to go with the research side of things! We’re all at different stages on this project: Some of the group are getting in contact with their media liaison volunteers for their activities, whilst others are still researching but we’re still in the initial stages, so everything is going at a good steady pace.

We had a very productive session this week as we were joined by Ian Morris who works at the BBC World Service (the BBC’s international radio station) and he gave us lots of interviewing techniques to use, specifically for audio. Armed with knowledge about the do’s, don’ts and slip-ups of interviewing, we put it to test and went out onto the streets of Chalk Farm Road and into Camden’s Stables Market to carry out some vox pops on the general public about their views on the Olympics 2012. Armed with a voice recorder, a consent form and a flip camera, generally, the mission was very successful! We had some great responses from the public and business owners, so it was very interesting to see their viewpoint on how the Olympics will effect them.

One business woman was pleased that the Olympics would attract visitors from all over the world, that could boost her business, the economy and infrastructure. Whilst a man who ran a stall in the Stables Market was worried that the transport would not be ready and efficient enough for the amount of visitors expected.